Presentation websites
Sometimes called brochure or company websites, these websites are designed to
inform without needing complex interactive elements, ecommerce
or special programming. They are perfect for describing a company
or organisation and giving a broad overview of its products or
services, so the bulk of the content will remain unchanged from
one month to the next. Because the programming is less complicated,
such sites are usually priced by the page following an initial
fee for the design and development.
Content managed CMS websites
These are websites that enable the owner or site administrator to control the
content of their site themselves, without needing any specialist
knowledge. This means that they can change the text and images
at will, or they can fill the empty pages that have been created.
CMS systems should be quick and easy to learn and to use. At their
most basic they allow small sections of a site to be kept up to
date for things like latest news, on a more sophisticated level
they allow complex on-line booking and shopping etc.
Ecommerce and database driven dynamic websites
With competition for online sales growing hourly, it’s never been more important
to have a professionally designed and developed web shop. If you
are selling cheap products as cheaply as you can, then an off-the-shelf
ecommerce solution might be fine. However, most discerning shoppers
seek out well designed shops that give them confidence in the products
and in the seller. Retail is detail. In ecommerce terms this means
easy navigation and a smooth transaction at the point of payment.
It means creating a desire to spend money with you, providing the
right level of information and an enjoyable experience from beginning
to end. Customer loyalty is high in the world of e-commerce, satisfied
customers will return.
